As the technology is growing rapidly over the decade and it has left its impact in every field. Hardly will you find a business which is left untouched. Even it had largely affected the shopping. From clothes to furniture people prefer buying over internet. It’s so convenient for them to go through thousands of product just sitting at home. Groceries too are introduced now on digital marketing.
IntroductionWe are living in the era of digitization and everything is now getting over internet, so why to leave grocery stores behind? An online grocery store is a grocery store that allows us to order online the grocery items. There is usually a delivery charge for such services. It is available mostly in urban areas. We order through e-commerce websites or mobile apps and it is delivered within the days by a delivery person.
Things influencing grocery storePeople have been purchasing grocery mostly physically. Grocery isn’t any object like CD, footwear or book; people prefer buying grocery only after inspecting them. Also when one can buy them from near store why to order online. There has been a lot debate about it. But still with the changing time, people now prefer them ordering sitting at home. It also benefits them and saves their energy and time.
How retailers take grocery store onlineSeveral e-stores are now introducing grocery as their product too. Grocery store isn’t usually very tech-savvy but now it has reached new heights. Let us see how digital marketing is making its way to grocery industry.
Need for Digital MarketingHere’s a list of the benefits grocery stores gains from digital marketing
- Brand awareness
- Increase the business profit
- Target marketing
- Improves online visibility
- Consumer centric
Offline vs onlineLet us here do a comparative study of online and offline stores and know what is promoting the online grocery stores.
InnovationsConsumers now a day are looking for speed and convenience when grocery shopping. They expect more innovation in grocery stores and they are seeking technology that will create a frictionless experience and faster service. Here are few ways to make the online grocery stores more innovative.
- Voice ordering
With Google assistant, Alexa and Siri; people now prefer ordering their products through voice control. This made ordering further easier for the consumer.
Companies are using robots for delivering the products. This made the service quicker. They also use robo-arms to arrange the boxes and lessen the human load.
- Delivery options